Order 01booking engine
40 to 60%
of visitors convert to a booking. Deposits cut no-shows, and Reserve with Google is built in.
Joshua Udotai
Co-founder and CTO of Dinesurf. Senior ML Engineer at AdVon Commerce.
A builder who ships real systems, from POS terminals in Lagos restaurants to solutions for Best Buy and Amazon.
The numbers, printed.
Dinesurf runs the guest side of hospitality businesses across Africa: the website, the booking, the deposit, the table, the bill and the return visit.
Four ventures
on the pass.
Each one takes real orders. Open the Dinesurf ticket for the full case study.
A restaurant's whole night, in one system.
I co-founded Dinesurf in 2020 and lead engineering as CTO: booking, deposits, POS, payments, table management and the AI that runs on top of them.
Read the full case study“Beauty converts, but functionality is also crucial.”
Off the pass: what I built.
Order 02Field and Ocean
₦700kto₦6.8m
Field and Ocean Tepanyaki's monthly reservation deposits, before Dinesurf and in its first month on it.
Order 03processed volume
first ₦100mabout a year
second ₦100m9 weeks
Order 04AI staff
An MCP server with 68 actions, so owners run their restaurant from ChatGPT, Claude or Gemini.
Order 05DinesurfPOS
A React Native POS for Nexgo N82 terminals, with Global Accelerex payments and EMV chip card processing.
Order 06billing
Subscription billing and escrow on Paystack, with recurring charges through a custom Laravel module.
Order 07floor plan
Table management on a react-konva floor plan, plus a vendor app on the App Store and Google Play.
Order 08infrastructure
GCP with Cloud Run, load balancing and wildcard SSL across *.dine.surf.
Order 09sites on Dinesurf
Every creator, graded and paid.
Founder. Live since February 2026. Brands run campaigns with verified nano-creators across Africa.
- Campaign cycles
- G1 to G5 creator grading
- Automated invitation matching
- Deliverable workflows
- Wallet and escrow
- Click tracking on naso.ng
- AI-generated campaign briefs
G1
96
92
G2
88
85
81
G3
78
76
73
71
G4
67
64
61
G5
57
52
On stage, and off it.
Featured speaker at Nigeria Food Summit 2025 and 2026, Landmark Centre, Lagos.
In the press.
Experience.
- 2020 to nowDinesurfCo-founder and CTO
- 2022 to nowSenior ML Engineer, US, remoteBuilt solutions for Best Buy and Amazon, plus content classification pipelines and CPC billing operations.
AdVon Commerce - Before DinesurfSitEatData Scientist
- 2021Landmark UniversityB.Sc. Computer Science
About.
I like software that holds up on a Friday night. That means card terminals that keep taking payments, booking flows that convert, and ML pipelines that classify content at scale. I studied Computer Science at Landmark University, started out as a data scientist at SitEat, and co-founded Dinesurf in 2020. I still write code every day.
Stack
LaravelDjango/DRFReactNext.jsVueReact NativePostgreSQLpgvectorGCPPaystackTwilioMCP
Selected project: DineList
A restaurant discovery platform on Django REST Framework, PostgreSQL and GCP.
Off the clock: powerlifting, anime, sci-fi and philosophy.
Building something that has to work on a Friday night?
I'm open to conversations with teams, partners and clients. LinkedIn is the fastest way to reach me.
Message me on LinkedIn